You can contact us by email through Customer Service.
Ferdinand van der Neut
1077 JM Amsterdam
|Rotterdam Office (HQ)
Olav van der Willik
CCO, Co Owner
BlueCity (former Tropicana)
Maasboulevard 100, unit 2
3063 NS Rotterdam
Mob. +31 6 55 88 24 11
Rotterdam Office (HQ)
Dineke van Wingerden
Abel Slippens, former CEO Sligro Group
Origins of Fruit Fly Ninja
In the spring of 2014, we were besieged by a swarm of fruit flies in our office. They were everywhere, from the kitchen to our very desks. They were annoying, distracting and – not least – bad for our appetite.
We were hearing from all around us that we were not alone in this, and no one had found a good solution yet. So we set out to test the traps available on the market and found them to be unsatisfactory, mainly because they simply don’t work. They might catch a few flies, but far from all of them. Naturally, this allows the remaining flies to breed, which is where the problem truly lies. A single fruit fly can lay more than 300 eggs and, in just 8 days, these newborns are also capable of reproduction. This high-speed breeding cycle is the source of local “infestations”.
On a more personal level, we found the available traps to be rather expensive and, well, not very pretty. We spend a lot of effort (and money) on a nice kitchen design, so why would we want a big piece of plastic in plain sight?
These findings inspired us to come up with something better – an effective, simple and elegant solution. Thorough analysis, research and experimentation brought us to an amazing final result. And because we know we’re not the only ones being harassed by fruit flies, we are pleased to offer our solution to the rest of the world.
Fruit Fly Ninja's founder Ferdinand van der Neut with one of the prototypes, at home in Amsterdam (photo: De Telegraaf / Rob de Jong).