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Wageningen University & Research

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Fruit Fly Ninja and Wageningen University & Research are cooperating to bring best in class knowledge to useful applications to come up with the greenest and most ecological solutions out there.

Wageningen - Fruit Fly Ninja and Wageningen University & Research are cooperating to bring best in class knowledge to useful applications that the end-consumer will choose over toxic and polluting alternatives that are currently being sold. Fruit Fly Ninja is facilitating students towards a synergetic approach that is taking all aspects of customer demands into account. "The chain is as strong as its weakest link. For instance, when a new product works great and is reasonably priced but is not very user-friendly, most consumers still won't buy it but choose for the toxic alternative and you will have zero impact with your innovation, despite being the greenest and most ecological solution out there." says Ferdinand van der Neut, founder and creator of the Fruit Fly Ninja. "Nowadays consumers are demanding and want it all, basically for the very same price. It's our responsibility to keep pushing and searching for better and better until all links of the chain are strong enough. We have to try this to have the desired positive impact at scale. It's hard, but rewarding in the end."

Wageningen University & Research (WUR) is one of the best rated Universities in the world, and according to most prominent rankings it rates number 1 worldwide in their specific fields of expertise. Fruit Fly Ninja is aspiring to expand its ecological product portfolio to push polluting products out of the markets, wherever they may pollute households and their environments. This new cooperation between WUR and Fruit Fly Ninja should accelerate the mission to green pest control even further.

PS: all ideas for a new company name are more than welcome, since 'Fruit Fly Ninja' will become obsolete any time soon...